Published On: February 9, 2018Branding is a funny thing because not everyone agrees on its definition. For many, brand equates to company colors, logo and a marketing style guide. Then to complicate matters, experts now say 2018 is the era of personal branding instead of business branding. What exactly is a personal brand? At a recent Youth Entrepreneurs Dare to Dream event, guest speaker Paul Brunson defined personal brand as “what others say about you when you are out of the room.” In building your personal brand, Brunson suggests starting by knowing who other people think you are. “The interesting thing about personal brand is, it’s never what you say it is; it’s actually what everyone else says it is,” explains Brunson. Do you know what others say about you? Do you know what you are known for? If not,
- Google yourself with and without quotes around your name.
- Ask relatives, friends and colleagues to describe you using three adjectives.
- Take a professional personality and skills assessment.
- Contact former clients or customers and ask them to describe their experience working with you.
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